Let’s keep this real.
There are a lot of AI tool lists out there. Most of them are 25 tools you’ll never open, features you don’t need, and things that sound cool but do nothing for your business.
This isn’t that. This is what I actually use to run my business and Her AI Club, every week.
My rule for tools
If it doesn’t:
- save time,
- make money,
- or improve results for the people I serve,
I’m not using it. That filters out a lot.
1. Claude (the core of everything)
Claude is where almost all of my work starts now. Strategy, writing, offers, sales pages, analysis, even building small tools and websites.
How I use it:
- Claude Skills for anything I do more than twice. A Skill is a saved set of instructions Claude pulls in automatically whenever that task comes up, so my sales page process, my roadmap process and my content process all run the same way every time.
- Projects for ongoing bodies of work, with the files and context for that one thing in one place.
- Connectors so Claude can work with my actual tools (Airtable, Kit, Stripe, my calendar) instead of me copying and pasting between them.
This is where most of the leverage comes from.
2. ChatGPT (for speed)
I still use ChatGPT. Just differently.
It’s my quick-draft tool: fast content ideas, quick rewrites, voice notes I want turned into something usable. When I need speed more than depth, I reach for it. And when I want a better answer, I pit the two against each other.
Here’s my full take on ChatGPT vs Claude.
3. Airtable (my external brain)
This is where everything lives: content plans, podcast episodes, client and member data, project tracking.
It’s also my insurance. When an AI tool has a rough week, my source of truth isn’t stuck inside a chat. Claude reads from and writes to Airtable, so the context is always there.
4. Make.com (the glue)
Make connects everything. When someone fills out a form, it sends their answers to Claude, gets a result back, and delivers it, with no one touching it.
My free AI Monetization Snapshot runs this way: form in, personalized result out, automatically.
5. Fillout (forms that feed everything)
Intake forms, quizzes, applications. Fillout is the front door, and it hands everything to Airtable and Make.
6. Kit and Flodesk (email)
Email is still where people actually buy. Kit runs the Her AI Club list, and Flodesk runs mine. Claude drafts, I edit, the platform sends.
7. Heartbeat (community)
Her AI Club lives on Heartbeat: the community, the courses, the events, and the resource library.
8. Stripe and ThriveCart (getting paid)
Simple. You need a way to charge for what you build. A checkout link, access, done.
9. Riverside (recording)
For the Her AI Era Podcast and anything I record on video. Good audio, and transcripts I can turn into everything else.
How it all fits together
Tools alone do nothing. The system is what makes them useful.
The simple version: idea → Airtable, build → Claude, automate → Make, sell → Stripe or ThriveCart, deliver → Heartbeat or email.
If you’re just starting
You don’t need all of this. Start with:
- Claude
- one way to get paid
That’s enough to build and sell something. Add tools when you actually need them, not before.
And once you’re in Claude, these 10 prompts will make it useful from day one.
Final takeaway
You don’t need more tools. You need a better way to use the ones you already have.
If you want to see exactly how I set these up, including the Skills I use every day, that’s what we walk through inside Her AI Club.
