For coaches, creators + service providers

You’re already good at something. Let’s make it pay you twice.

I help coaches, creators, and service providers turn their expertise into AI-powered offers and income streams. Because you have better things to do than be the entire business.

Joyce Hamilton smiling

the one who asks “but did it make money?”

I don’t teach AI for curiosity. I teach it for cash flow.

Your expertise.
More income streams.

Come hang out

online or in real life

Online · free tickets

Her AI Era Summit

Fall 2027

Five days of women showing exactly how they run their businesses with AI.

Join the waitlist
In person

Her AI Era LIVE 2027

Fall 2027 · city coming soon

Our first in-person event. Same energy, real room, better snacks.

Get first dibs

Hey, I’m Joyce.

co-founder of Her AI Club

I built my first AI tool while working full time, pregnant, with a toddler, in the middle of a cross-country move. It became a product, then a course, then Her AI Club, which I run with my co-founder Kinsey Soderberg.

Now I help people who already sell their expertise package it into offers that work without them in the room.

More about me →

  • California girl living in the PNW
  • mom of two toddlers
  • iced coffee in every season
  • K-dramas after bedtime
  • NSYNC 4-eva + ARMY 💜

350+women in Her AI Club

3,500+Summit attendees

175+businesses with a custom AI Roadmap

“I made about $5,000 since I joined.”
Jocelyn · Her AI Club member
“I’m already launching one as a beta, which says everything.”
Mallika Malhotra · The Brand CEO
“This group really is gold.”
Nicole · Her AI Club member

Want me on your stage, podcast, or summit?

I talk about turning expertise into AI offers, pricing what you build, and making your numbers real.

Get in touch

Questions people ask me

the quick answers

Who do you help?

Coaches, creators, and service providers who already sell their expertise. I help you turn what you know into AI-powered offers and new income streams, so the business doesn’t depend on you being in every room.

What is the AI Monetization Roadmap?

A $67 personalized plan with three AI offers built around your business, how to price them, and what to do in your next 30 days. It lands in your inbox within 15 minutes of submitting your intake form.

What is Her AI Club?

The membership I co-founded with Kinsey Soderberg for women building and selling with AI. You get ready-to-use skills, live calls, and a community of 350+ women. It’s $97 a month.

Do I need to be technical?

Nope. Everything starts from zero and tells you what to build and which tools to use. No coding required.

I’m not ready to buy anything. Where should I start?

Take the free AI Monetization Snapshot for a named AI revenue stream built from what you already do, or listen to the Her AI Era Podcast every Monday.

Can I book you to speak or guest on my podcast?

Yes. I talk about turning expertise into AI offers, pricing what you build, and making your numbers real. Reach out through the contact page.

not ready to buy anything? fair.

Where is the money already hiding in your business?

Answer one question in the free AI Monetization Snapshot and get a named AI revenue stream built from what you already do.

Get my free Snapshot