Why Most P r o m p t s Don’t Work
Most people open Claude and type something like:
write a blog post
give me content ideas
help me with my marketing
And then they’re confused when the output feels generic.
The problem isn’t Claude.
It’s the prompt.
If your input is vague, your output will be vague.
So instead of trying to get better results by rephrasing the same thing over and over, you fix the input.
That’s what these prompts are designed to do.
They give Claude enough context to actually be useful for your business.
Prompt 1: Refine Your Posting
Use this when you know what you do, but it’s not landing clearly.
Prompt:
I help [target audience] with [what you do].
Here are examples of my content:
[paste 3 to 5 pieces]
Based on this:
- what is the core message I’m communicating
- what feels unclear or inconsistent
- write 3 positioning statements that are clearer and more specific
What you’ll get:
A clearer way to talk about what you do without starting from scratch.
Prompt 2: Generate Content Ideas from Real Questions
Use this when you’re stuck on what to post.
Prompt:
I work with [target audience].
Here are questions they’ve asked me recently:
[list questions]
Generate 20 content ideas based on these questions.
Focus on practical, specific topics.
What you’ll get:
Content ideas that are actually based on what your audience cares about.
Prompt 3: Write an Email in Your Voice
Use this when you don’t want to spend 30 minutes staring at a blank screen.
This works even better if you've already trained Claude on your brand voice.
Prompt:
Write a 200 word email about [topic].
Use this tone: [describe tone]
Here are examples of my writing:
[paste examples]
Match this style and include a clear CTA.
What you’ll get:
A first draft that sounds closer to you, not generic AI.
Prompt 4: Analyze Client Patterns
Use this when you want to understand your audience better.
Prompt:
Here are notes from client calls:
[paste or upload]
Analyze this and tell me:
- the most common challenges
- repeated objections
- patterns across clients
What you’ll get:
Clear insights you can use in your marketing and offers.
Prompt 5: Turn Your Process into a Framework
Use this when you’ve been doing something for a while but haven’t structured it.
Prompt:
I help clients achieve [result] by doing the following:
[describe your process]
Turn this into astep by step framework.
Name each step and describe what happens in each one.
What you’ll get:
A structured method you can teach or sell.
Prompt 6: Turn a Transcript into a Blog Post
Use this when you already created content and want to repurpose it.
Prompt:
Here is a transcript from a call or video:
[paste transcript]
Turn this into a 1000 word blog post.
Use a conversational tone.
Include clear sections and examples.
What you’ll get:
A blog post built from content you already made.
Prompt 7: Create a Reusable Content Template
Use this when you’re writing the same type of content over and over.
Prompt:
Here are examples of content I’ve written:
[paste examples]
Create a reusable template I can use going forward.
Include placeholders for topic, example, and CTA.
What you’ll get:
A repeatable structure that saves time every time you write.
Prompt 8: Outline a Sales Page
Use this when you know what you’re selling but don’t know how to structure the page.
Prompt:
I’m selling [offer].
It helps [audience] achieve [result].
Here’s what’s included:
[list details]
Create a sales page outline with sections for:
problem, solution, what’s included, who it’s for, pricing, FAQ, CTA.
What you’ll get:
A clear structure you can turn into full copy.
Prompt 9: Handle Objections
Use this when you hear the same hesitations over and over.
Prompt:
I’m selling [offer].
These are common objections:
[list objections]
Write a short response for each that acknowledges the concern and reframes it.
What you’ll get:
Ready to use responses for sales pages or conversations.
Prompt 10: Audit Your Messaging
Use this when something feels off but you can’t pinpoint why.
Prompt:
Here is my website or sales page copy:
[paste copy]
Audit this for clarity.
Tell me:
- what is confusing
- what assumptions I’m making
- what a first time visitor might not understand
Give specific suggestions for improving clarity.
What you’ll get:
A clear breakdown of what to fix and how to fix it.
How to Use These Prompts
Don’t just copy and paste them as is.
Fill in the details.
The more context you give, the better the result.
If the first output isn’t right, clarify and ask again.
That’s part of the process.
Using a Claude Project makes this even easier since it saves your context across conversations.
F i n a l T a k e a w a y
Better prompts create better results.
Once you understand that, Claude becomes a lot more useful.
Next step: turn it into a Claude Skill
Once this is working, the next step is a Claude Skill: a saved set of instructions Claude pulls in automatically whenever that task comes up, in any chat, without you re-explaining it. Skills are what we build most inside Her AI Club, and members get a library of ready-made ones to start from.
